WOMEN'S WEAR DAILY reports today that Brad Pitt has linked up with Kiehl's Since 1851.

Brad Pitt links up with Kiehl's

Pitt's name is NOT on the bottle, he won't appear in the ads - and the sole purpose is to raise funds for charity.

WWD states that 100% of the net profits from sales of Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser, due out in October will benefit JPF Eco Systems, a charitable foundation created by Kiehl's and Pitt to support global environmental initiatives that "minimize impact on the environment through thoughtful design."