Madonna helped raise funds for amFAR's HIV/AIDS prevention programs by auctioning off her purse for $472,000 — along with the contents inside, NW reports.

Madonna helps raise funds for amFAR's HIV/AIDS prevention programs

Along with her one-of-a-kind diamond-encrusted alligator Chanel bag, Madonna threw in a magnifying mirror, hair clips, skin blotting tissues and even her half-used lip gloss. "This lip gloss touched my lips," she said. When offering to auction a kiss, she kicked up the bids by making fun of George Clooney's $700,000 effort at last year's event. "That's cheap!" said Madge. "Everyone's kissed George Clooney."

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