 | | Diddy's $100 million deal with Ciroc vodka |
P. Diddy is set to make $100 million after signing a deal with Ciroc vodka.
The hip-hop star will be involved in everything from marketing to deciding where to sell the alcoholic beverage, which is one of drink giants Diageo's super-premium lines.
Diddy will receive 50 per cent of the profits and could earn up to $100 million if the brand performs well.
He said: "It is not an endorsement deal. This is something that will have my daily attention.
"Diageo realized I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder."
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