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MTV Overdrive |
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MTV Overdrive, is a new Web channel through www.mtv.com offering more advanced viewing and video-on-demand capabilities for an audience accustomed to instantaneous content. When the channel officially launches April 25, users can expect continuous MTV News updates, artist interviews, music videos, live music performances, original and newly created short-form programing, MTV and MTV2 show footage, movie trailers and more.
"It's about time we caught up with the demands of young people," MTV Networks president Van Toffler said during a news conference at its Times Square office.
"MTV Overdrive" will be available with Windows Media Video and Windows Media DRM.
The initiative is a great example of giving viewers MTV programing "available whenever they want it," Toffler said. He added that the online platform gives "much more breadth and depth" than what can be offered on TV.
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